Wednesday 2 December 2015

Final Logo Design

This is our final logo design that we all agreed on. We agreed on this logo because it is a simplistic design that will fit with almost any genre. The logo looks professional and is a lot better at attracting attention of a viewer. The logo is of one that people would remember, as it is quite basic compared to our last attempt, and therefore is more likely to stick in the audiences mind.

The large 'MCEB' text is the main focus of the logo as it is placed across the middle, splitting the hexagon shape into two. The two shades of colour used gives the logo a small 3D effect. We carried the hexagon shape idea across to this logo because we believed it gave our logo a unique identity so that the audience could easily relate to us.
We have changed the logo colours to red since we are making a horror style film and we feel that it fits the genre better as red relates to blood, anger and danger.
 
 
 
 
 

First Treatment

Failed Logo Design

This was the first logo that we designed. We wanted it to have a horror theme and this is why we chose the dark black and red colours. We also wanted the red to match the theme of our blog but we decided that the logo was too complicated and didn't fit well with the style of our blog. We tried to get the ideas and shape of a 3D cube at the front, which worked until we changed the colour.

We felt as though there was too much going on throughout the logo, and with the colours we chose, there was no way we could incorporate the text into it, without having the text outside of the logo, making it look unprofessional and unfinished. The dark colours and themes on the front part made the logo not as 'eye-catching' as we had hoped.

Although, we did like the shape of the logo, the hexagon idea worked quite well of the start, and we carried that idea forward into our next design, but we wanted a lighter, brighter logo that would stand out more compared to this attempt.

Title Sequence



Title Sequence – 22 Jump Street

Overall Impression: The sequence is fast moving to introduce the comedy and action that takes place within the film. It introduces the audience to the main scenes of the film so they have an idea of what to expect.

Genre: Comedy/Action

Cinematography:

Image 1
 
Medium Close up  (Image 1)– This shot happens with the first 6 seconds of the film. It focuses on the characters facial expression to show the audience that the film is comedy.


Image 2

 
Image 3 is a medium close up and image 2 is a medium shot. These shots are used to show that the two characters are having a conversation. However, the sequence has used a medium shot for the image to the right to show the power the character has over the other 2 characters. The character also fills the screen upwards to convey his power further.
Image 4

Image 3

Image 5












Image 4  is an example of a Dolly in/Zoom out – This shot is used to show the panic that is occurring within the film. The shot takes places very fast to further emphasise to the demographic that the film is action packed.


Image 5 above is an example of a Medium long shot – In this shot the background is the main significance. This is showing the little power the character has and that they are insignificant.

Editing:
Comedy
The lighting changes as the sequence moves from comedy to action.
Action


 




 
 
 
CutShows there is no time difference between the shots as the 3 characters are having a conversation.
Image 6
 Temporal/Overlapping Editing (Image 6) This editing is related to time. In this particular scenario it is when the events in a film take longer than they would in real life. This is to create tension amongst the audience as it builds up thoughts of what will happen next.

 
 
 
Sound:
The background song is non-diagetic sound which brings a feel good factor into the title sequence. It’s fast paced, helping the scenes look faster to the audience. It adds no tension or suspense ensuring the intention of the film is emitted to the audience.
Mise-en-scene:
 
Image 7
 
 
 
Hospital Setting (Image 7); wheelchair, briefcase, medical machines – used to suggest that their will be death, danger and violence
 
 
Image 8
 
 
Normal clothing (Image 8) – Used to highlight that the film is light hearted and laid back and also ensuring the audience can relate to it.